Growing an Innovative Project in Enterprise

Course Difficulty

Foundation

Course Duration

120 mins

Learning Outcomes

Topics & Skills

About this Course

This course will explore ways to sustain momentum in order for the innovator’s project to continue getting budget from decision-makers. Specifically, you will be introduced to the stages of the incubation phase and learn the techniques that can help your innovative project reach key objectives in each stage. You’ll have a better notion of the importance of taking care of internal corporate politics and the best ways to manage corporate relationships. You’ll know how to form a project team of experts, the sourcing of external talents, how to deal with roadblocks and more…

Programme Curriculum

In this chapter we assess the battles taking place on two fronts. Firstly through external competitors, who are are competing to get the attention of target customers, and secondly internally though the innovator’s company. We will also outline the 3 important phases of incubation.
In this chapter, we’ll look into the process of market validation and investigate 3 specific phases that can be used in the incubation process: The Mom Test, Design Thinking and Minimum Viable Product (MVP), and The Sean Ellis’ Test.
In this chapter, you will learn about how an entreprise innovator can sustain the commitment of internal sponsors and decision-makers. We will explore three key concepts to remember in entreprise innovation stakeholder management.
In this chapter we assess the battles taking place on two fronts. Firstly through external competitors, who are are competing to get the attention of target customers, and secondly internally though the innovator’s company. We will also outline the 3 important phases of incubation.

About the expert

Francois Blanc

Managing Director, Amadeus
“Francois Blanc is an ex Telco/Banking exec, Managing Director at Founders Basecamp, and an ILM + WBCA accredited Business Coach. In the corporate world, he’s been responsible for 50M+ EUR business lines PnLs, teams of ~50 FTE, and transformation programs impacting the profitability of 2B+ EUR revenue lines. Specialities in Segmented Consumer Marketing Proposition, Agile Digital Product Development, Digital Marketing, Omnichannel Customer experience, and Data Science (from BI to Machine Learning). Most of that in the Telecom, Media and Banking sectors at companies like Orange and Santander (+ a few years of Managing Consulting for good measure). In the startup world, he has built Aerocom Venture (Inflight WIFI for the 500 million annual European Airlines passengers), Founders Basecamp (Education on Lean startup / idea stage validation), and Wazabot (Edtech for improving the outcomes of foreign language learning). Francois is also an Angel investor/early stage startup advisor in London based accelerator programs, including Virgin Startups, Techstars, and SeedCamp. Francois loves learning (by doing) in the fields of behavioural science, new venture building, and craftsmanship.”

Course Curriculum

1. 

In this chapter we assess the battles taking place on two fronts. Firstly through external competitors, who are are competing to get the attention of target customers, and secondly internally though the innovator’s company. We will also outline the 3 important phases of incubation.

2. 

In this chapter, we’ll look into the process of market validation and investigate 3 specific phases that can be used in the incubation process: The Mom Test, Design Thinking and Minimum Viable Product (MVP), and The Sean Ellis’ Test.

3. 

In this chapter, you will learn about how an entreprise innovator can sustain the commitment of internal sponsors and decision-makers. We will explore three key concepts to remember in entreprise innovation stakeholder management.

4. 

In this chapter, you will learn how you as an innovator can unlock resources in your organisation. We will uncover the importance of valuing and crediting experts who you will work with in the incubation period and outline some hurdles you might face along the process of innovating.

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