Launching an Innovative Project in Large Organisations

Course Difficulty

Foundation

Course Duration

120 mins

Learning Outcomes

Topics & Skills

About this Course

This course approaches enterprise innovation from the perspective of corporates and explores how you can make senior management take an interest in your business proposal. In particular, you will learn how to make your project “investable” from ideation to incubation. You will also acquire some insights as to how to build up a credible ‘ask’ to conclude a pitch.

Programme Curriculum

In this chapter we will investigate the corporate interest in entreprise innovation projects. We will look into aligning projects with the CEO’s stated business priorities, adjacency to the core business and potential for impact.
In this chapter, we will look at how your innovative idea transitions into a business proposition. The risks at incubation stage will be discussed, particularly those of market sizing and execution. We will also investigate why the framing around the investment decision is critical when a company does not have a formal innovation incentive programme.
In this chapter, we will investigate the roles of both first and second circle decision makers and explore how an entreprise innovator must navigate these relationships. We will also look into the use of sand boxes and using a seperate brand to accelerate the innovation process.
In this chapter we will investigate the corporate interest in entreprise innovation projects. We will look into aligning projects with the CEO’s stated business priorities, adjacency to the core business and potential for impact.

About the expert

Francois Blanc

Managing Director, Amadeus
“Francois Blanc is an ex Telco/Banking exec, Managing Director at Founders Basecamp, and an ILM + WBCA accredited Business Coach. In the corporate world, he’s been responsible for 50M+ EUR business lines PnLs, teams of ~50 FTE, and transformation programs impacting the profitability of 2B+ EUR revenue lines. Specialities in Segmented Consumer Marketing Proposition, Agile Digital Product Development, Digital Marketing, Omnichannel Customer experience, and Data Science (from BI to Machine Learning). Most of that in the Telecom, Media and Banking sectors at companies like Orange and Santander (+ a few years of Managing Consulting for good measure). In the startup world, he has built Aerocom Venture (Inflight WIFI for the 500 million annual European Airlines passengers), Founders Basecamp (Education on Lean startup / idea stage validation), and Wazabot (Edtech for improving the outcomes of foreign language learning). Francois is also an Angel investor/early stage startup advisor in London based accelerator programs, including Virgin Startups, Techstars, and SeedCamp. Francois loves learning (by doing) in the fields of behavioural science, new venture building, and craftsmanship.”

Course Curriculum

1. 

In this chapter we will investigate the corporate interest in entreprise innovation projects. We will look into aligning projects with the CEO’s stated business priorities, adjacency to the core business and potential for impact.

2. 

In this chapter, we will look at how your innovative idea transitions into a business proposition. The risks at incubation stage will be discussed, particularly those of market sizing and execution. We will also investigate why the framing around the investment decision is critical when a company does not have a formal innovation incentive programme.

3. 

In this chapter, we will investigate the roles of both first and second circle decision makers and explore how an entreprise innovator must navigate these relationships. We will also look into the use of sand boxes and using a seperate brand to accelerate the innovation process.

4. 

In this chapter, we will look into the importance of pitching the intrapreneurship project, and Aristotle’s three persuasion principles of Ethos, Pathos and Logos will be given specific attention. We will then highlight three key elements from the final section of the pitch, the ask.

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