FINTECH & INNOVATION

Apple in Financial Services

How is Apple leveraging its ecosystem for financial services? 
Contactless Payments are becoming more and more popular. In this course, you will explore Apple’s unique positioning in financial services - from its 2014 launch of Apple Pay, all the way to its latest launches, acquisitions, and publicly announced plans.
Only 5 years from its launch in 2019, Apple Card already has 12 million users, with users earning over $1 billion in Daily Cash from spending on Apple Card in the past year.
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Online Course

Format

30 mins

Video duration

Intermediate

Level

Badge

On Completion

Badge of completion

With this online course, you will:
  • Understand the evolution of Apple's positioning in financial services
  • Analyse Apple's disruption in payment infrastructure
  • Evaluate the impact of Apple Pay on digital transactions
  • Assess partnerships in Apple's financial ecosystem
  • Understand Apple's approach to payment infrastructure
Skills

Fintech

Paytech

Payment Infrastructure

Digital Payments

Disruptive Tech

Course Lessons

Decoding Apple's Financial Universe

Explore Apple's progression in financial services, starting with the introduction of Apple Pay in 2014, followed by the Apple Card partnership with Goldman Sachs. Cover more recent developments, such as the Tap to Pay service for iPhones and Apple's intention to build in-house payment infrastructure.

 Unlocking Apple's Financial Evolution

Delve into the eight-year journey of Apple Pay, tracing its growth from its launch in 2014 to 2022. Explore Apple’s international expansion, partnerships with payment fintechs, and Apple's foray into peer-to-peer payments and the Apple Card, providing insights into adoption rates and challenges.

Apple's Fintech Expansion

Analyse how Apple has strategically acquired Fintech companies, thus expanding its financial services. Understand partnerships with retailers, mobility services, and global buy-now, pay-later players showcase Apple's commitment to enhancing the Apple Pay ecosystem.

Meet your instructor - Dr. Efi Pylarinou

Global Fintech & Blockchain Influencer

Dr. Efi Pylarinou is a seasoned Wall Street professional and ex-academic who has become a Top Global Fintech & Tech Thought Leader. She is a domain expert with a Ph.D. in Finance, a prolific Content creator, a Host, an Author, and a Speaker. She is trusted by global brands in Tech and financial services, like Microsoft, NVIDIA, Oracle, SAP, Huawei, ComplyAdvantage, Checkout.com, Swissquote, ADDX, Finastra, Bitstamp, Seba Bank, eFinancialCareers.com. In 2022, she was included in the Top 50 Digital Futurists list, Top Linkedin & Twitter Voice by Engatica.