Buy Now Pay Later

What financial product can help strengthen your digital marketing strategy?
Learn about Buy Now Pay Later, which is beyond just a financial product, but rather a force of digital marketing. Get on the forefront of market trends in an industry where leaders are enabling daily transactions upwards of 2 million.
U.S. BNPL lending was forecast to reach over US$90 billion in 2023, according to Statista.
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Online Course


30 mins

Video duration




On Completion

Badge of completion

With this online course, you will:
  • Understand Understand the concept of Buy-Now-Pay-Later (BNPL)  
  • Explore the BNPL’s impact on consumers and merchants, and its relevance in digital marketing
  • Delve into statistics on the global impact of BNPL
  • Grasp the benefits and risks of BNPL
  • Understand why BNPL is a Digital Product




Digital Payments

Disruptive Tech

Course Lessons

The Fundamentals of BNPL

In this course, we will define and explain the concept of BNPL (Buy Now Pay Later) as a financial digital product that allows clients to spread out their payments and merchants to improve their digital marketing.

Meet your instructor - Huy Nguyen Trieu

Co-founder at CFTE

Huy Nguyen Trieu is the Co-Founder of CFTE. He is also the CEO of The Disruptive Group, a business builder and advisory firm in innovation and finance, and Venture Partner at Mundi Ventures, an early-stage VC fund in Fintech and Insurtech. He believes that in a world led by technology, we shouldn’t forget the importance of people, which is why he co-founded CFTE to help people improve their skills and find opportunities. Prior to setting up CFTE, Huy was a Managing Director at Citi, and previously at Royal Bank of Scotland and Société Générale. Before banking, he was the CEO of Ukibi, a VC-funded startup in the US. He is a frequent keynote speaker in Europe and Asia, likes to teach and share with students and entrepreneurs, and is regularly quoted in articles on innovation and finance.He writes the blog Disruptive Finance, is an Entrepreneurship Expert at Oxford Said Entrepreneurship Centre and a Fintech Fellow at the Centre for Global Finance and Technology at Imperial College. He was also a member of ESMA’s Consultative Working Group for financial innovation and a founding member of the Asian SuperCharger, one of the largest Fintech accelerators in Asia.