FINTECH AND INNOVATION
Human-Centred Design
Delve into the foundations of Human-Centred Design and the principles of successfully applying it to your financial services, with the Head of Experience Design at a Technology and AI Consulting firm.
User Experience (UX)
Customer Service
Customer-centricity
Design Methodologies
Business Development
Course Lessons
What is Human-Centred Design
In this chapter, you’ll be introduced to the concept of human-centred design. You’ll be diving into the principles of human-centred design and problem-solving with people’s lives and desires at the core of the solutions. Moreover, you’ll be following a case study of IDEO, innovator in human-centred design in their products, services, experiences and social enterprises.
Why Human-Centred Design is important for Financial Services
In this chapter, we will investigate the role of human-centred design in financial services. We will discuss financial products and services, and how they used to be focused on what is right for the institution rather than what is right for the customer or end user. We’ll also cover how you can de-risk new ventures and create game-changing digital products by breaking that mould.
How to apply Human-Centred Design to Financial Services
When creating a new product, service or experience, human-centred design is key to winning audience adoption. In this chapter, you will learn about techniques and tools that can either be used by you, your team or contracted parties, to have human-centred design at the core of your business model.