Fintech & Innovation

Unlock Marketing Potential: Harnessing AI for Targeted Campaign

How can we harness the power of AI to revolutionise targeted marketing campaigns?
This course encapsulates the essence of integrating AI into targeted marketing campaigns, highlighting the journey from traditional methods to AI-powered strategies. It illuminates the ethical landscape, emphasising responsible use while exploring practical applications through case studies like HubSpot.

AI usage in marketing has grown by 186% from 2018 to 2020 and 55% of retailers will harness AI for their marketing strategies by 2022
Write your awesome label here.

Online Course


30 mins

Video duration




On Completion

Badge of completion

With this online course, you will:
  • Understand AI's Role in Marketing and the transformative impact of AI and GenAI on marketing strategies.
  • Learn how to transition from traditional marketing methods to AI-powered campaigns for enhanced efficiency and effectiveness.
  • Master the use of predictive analytics for anticipatory campaign strategies and better decision-making.
  • Recognise the ethical challenges of AI in marketing and learn how to navigate these responsibly.
  • Apply the knowledge gained through practical examples and case studies, particularly the comprehensive analysis of HubSpot's AI functionalities.

AI Applications in Marketing

AI-Powered Campaigns

Predictive Analytics

Navigating Ethical Considerations

Practical Application

Course Lessons

Significance of Targeted Marketing Campaign

In today's digital landscape, targeted marketing campaigns stand as a cornerstone for business success. Chapter 1 explores how leveraging data analytics and AI technologies enables precise audience engagement, transforming scattered efforts into strategic, impactful connections. Discover the essence of engaging specific audiences and optimising marketing efficiency.

From Traditional Methods to AI-Powered Marketing Campaign

Chapter 2 delves into the evolution from traditional marketing methods to AI-powered strategies. It highlights the transformative impact of AI on targeting precision, personalisation, and operational efficiency. Understand the dynamic shift towards data-driven insights and real-time campaign optimisation, marking a new era in marketing.


This chapter uncovers the vast opportunities AI and GenAI introduce to the marketing realm. From personalizing email campaigns to smart social media targeting, explore how AI technologies are reshaping engagement strategies. Learn about the significant benefits of predictive analytics and GenAI applications in driving forward-thinking marketing approaches.

HubSpot Demonstrations

Chapter 4 provides a practical exploration of HubSpot's AI-driven functionalities. Through step-by-step demonstrations, experience firsthand how AI assists in content creation, email subject line generation, and more. Discover how HubSpot leverages AI to streamline marketing operations, enhancing content quality and engagement.

Risks and Ethical Challenges

Navigating the complexities of AI in marketing, Chapter 5 addresses the ethical dilemmas and risks involved. From data privacy concerns to the potential for misinformation, understand the importance of maintaining authenticity and the human touch. Learn strategic approaches to leveraging AI responsibly, ensuring transparency and ethical integrity.

Meet your instructor - Huy Nguyen Trieu

Co-founder at CFTE

Huy Nguyen Trieu is the Co-Founder of CFTE. He is also the CEO of The Disruptive Group, a business builder and advisory firm in innovation and finance, and Venture Partner at Mundi Ventures, an early-stage VC fund in Fintech and Insurtech. He believes that in a world led by technology, we shouldn’t forget the importance of people, which is why he co-founded CFTE to help people improve their skills and find opportunities. Prior to setting up CFTE, Huy was a Managing Director at Citi, and previously at Royal Bank of Scotland and Société Générale. Before banking, he was the CEO of Ukibi, a VC-funded startup in the US. He is a frequent keynote speaker in Europe and Asia, likes to teach and share with students and entrepreneurs, and is regularly quoted in articles on innovation and finance.He writes the blog Disruptive Finance, is an Entrepreneurship Expert at Oxford Said Entrepreneurship Centre and a Fintech Fellow at the Centre for Global Finance and Technology at Imperial College. He was also a member of ESMA’s Consultative Working Group for financial innovation and a founding member of the Asian SuperCharger, one of the largest Fintech accelerators in Asia.